Standing in the rain at Glastonbury Festival 2009, 30 year old prop maker Kate Benton had a revelation. Whilst leafing through her slightly soggy copy of The Glastonbury Paper, Kate was astounded to read that thousands of tents are left behind at this festival alone every year – with the majority ending up in landfill. Inspired by Glastonbury’s environmental responsibility, Kate decided that something had to be done to help break the disposable nature of our society.
And so the idea for withintent was born. Tents that are left behind by naughty boys and girls are up-cycled to make beautiful, functional, ethically made shower proof clothing and accessories. Ever-mindful of her original inspiration, Kate works with London-based local community projects to create innovative, fun designs - ensuring that all garments are 100% British made and designed, and most importantly, 100% tent! And with all the colourful designs of tents available these days, each garment is completely unique - the possibilities are endless!
Withintent’s range of shower-proof hoodies, ponchos, pac-a-macs and bags is ever expanding – and with a weekly stall at Spitalfields Market and stalls confirmed at the UK’s biggest festivals this summer, Kate’s inspired designs will provide the ultimate in showerproof chic this Summer. Who knows? If you were naughty and ‘forgot’ your tent at a festival last summer, you might just see someone wearing it this year!
Contact Information:
For further information and photos contact [email protected] Please have a peek at the photo's on their facebook group http://on.fb.me/iLtUPW
Or, come and see for yourself! Visit the stall at Spitalfields market in Shoreditch, East London, every Friday.
WiTHiNTENT are pleased to announce that we will be holding stalls at...
• In collaboration with GuerillaGardening.org at Selfridges, Oxford Street.
• GROW (Until June)
• Glastonbury 2011
• Latitude 2011
www.withintent.co.uk
Sourced from: Kate Benton at Withintent
