This year Jack Daniel’s has joined up with Boardmasters to host their much-loved pre-party. Jack Rocks ‘The Beach Sessions’ is split across two days and will see performances from Gentleman’s Dub Club, Black Foxes, Land of the Giants and will be headlined by Norman Jay and Deaf Havana. 

Throughout the summer, the Tennessee whiskey brand has been teaming up with a host of festivals to curate a series of stages and musical hangouts as part of the ‘Jack Rocks’ programme.