Hard Rock International have announced details of their debut ‘Hard Rock Rising On The Road’ Truck Tour, traveling around the UK and Europe this summer, kicking off in Glasgow on Saturday 17 May and ending at the inaugural Hard Rock Live Rome music festival on Saturday 12 July.

 Hard Rock launches first foray into European festival expansion

The’ Hard Rock Rising On The Road’ Truck Tour will bring a unique concert experience in the form of a custom, 31-foot truck that converts to the ultimate live music stage to a total of 15 locations in Europe, At each stop, ‘Hard Rock Rising On The Road’ offers fans an exciting free concert experience hosted on the built-in stage, with local bands and emerging artists, plus a pop-up bar, a Rock Shop retail store and fantastic giveaways. 

The tour will launch on Saturday 17 May from 6pm-10pm at Glasgow’s Soar at Intu Braehead, where Scottish music fans will be able to see bands including: River 68’s, We Were Kings, and the London and International winners of Hard Rock Rising 2013, The Carnabys. 

Hard Rock Cafe Edinburgh will welcoming the truck on Sunday 18 May on George St between 2pm- 8pm, with performances from Titus Pullo, Shooting Stansfield, We Were Kings, and The Carnabys. 

On Saturday 24 May between 6pm- 10pm the truck will be pulling into Manchester’s Cathedral Gardens for the performances of local talent Boomin, and Fear the Fallen, plus The Carnabys. 

Making the last UK stop on Saturday 31 May, London will see the truck arrive at ‘The London Piazza’ at The O2 Arena between 2pm- 8pm, with members of the public in this city hostpot treated to an exclusive performance from X Factor 2013 contestants, Kingsland Road, as well as Blind Pilgrim.

‘Hard Rock Rising On The Road’ will make its last stop on Saturday 12 July at the Piazza del Popolo in Rome where it will serve as the second stage for the first Hard Rock Live Rome music festival.  Complementing the star-packed main stage, the Hard Rock Rising stage will showcase Hard Rock’s connection to the new music scene and commitment to developing bands by bringing fans the hottest new artists and talent. 

Hard Rock On The Road Tour Schedule: 

Saturday, May 17, 2014:                      Glasgow – Soar at Intu Braehead

Sunday, May 18, 2014:                         Outside Hard Rock Cafe – 20 George St,Edinburgh

Saturday, May 24, 2014:                      Cathedral Gardens, Manchester

Saturday, May 31, 2014:                      O2 Arena, ‘The London Piazza’, London

Sunday, June 1, 2014:                          Grand Place, Brussels

Saturday, June 7, 2014:                        Kölner Haie grounds, Cologne

Saturday, June 14, 2014:                      O2 Arena, external concourse, Berlin

Friday, June 20, 2014:                           Cascais Bay, Lisbon

Sunday, June 22, 2014:                        Parque de Atracciones, Madrid

Friday, June 27, 2014:                           Malamar Wake Park, Barcelona

Sunday, June 29, 2014:                        Nikaia Concert Venue, Nice

Saturday, July 5, 2014:                         Piazza Mazzini, Lido di Jesolo, Venice

Sunday, July 6, 2014:                           Piazza Santa Maria Novella, Florence

Wednesday, July 9, 2014:                     St George’s Bay, Malta

Saturday, July 12, 2014:                       Piazza Del Popolo, Rome