The first acts to perform at the inaugural Where's the Music? event in Norrköping, Sweden from 12th – 14th February 2015. Showcasing the wide variety of home grown talent and celebrating what Sweden is best known for – great music, the first acts include; Adna, Andreas Moe, Beatrice Eli, Caotico, Hello Saferide, Jennie Abrahamson, Kite, Kitok, Merely, Spiders, The Hanged Man, Thunder Mother and Erik Rapp.
Organised by FKP Scorpio and Experience Norrköping Where’s the Music? aims to be one of the most important meeting points for European music industry, where they can meet the Swedish industry and discover the stars and sound of tomorrow.
“We are incredibly proud of today's artist release for Where's the Music?, which testifies to the festival's character; new and fresh with sights set on an international career. But this is just the start, we will be able to announce more artists soon and in total we’ll have about 150 live acts over the three days.” Says Niklas Westergren, project manager Where’s The Music?
Where’s the Music? is a new event with two purposes, one obviously being the music where the aim is having new artists in focus presented to a curious and excited industry ready to get support new projects. The other being a comprehensive conference program exploring subjects related to the music industry.
The festival will include artist performances as well as lectures presented by people in the music industry, sharing their stories and experiences. The combination will make a platform for networking, where the national and international music industry will exchange experiences and ideas, discover new artists and find new collaborations through networking.