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Latitude Festival 2015 | ||
16th - 19th Jul 2015 Henham Park Estate, Southwold, Suffolk, NR34 8AN, United Kingdom |
Tickets for adults (with camping) from £187.50 |
Alt-J have teamed up with leading international charity ActionAid for a limited-edition T-shirt to be sold exclusively for £20 at Latitude Festival this weekend .
All proceeds from sales of the T-shirt will support ActionAid’s crucial and on-going work in Nepal, helping people in the country rebuild their lives following two devastating earthquakes earlier this year.
Thom Green, the band’s drummer, has been an ActionAid supporter since he was 18 and sponsors a child with the charity. He has also DJ-ed at the infamous ActionAid tent at Reading Festival.
The band said; “When we were asked to collaborate with ActionAid on this T-shirt it was a no-brainer – we immediately said ‘yes’. We’ve been big fans for years and getting to work together and raise money for a cause we really believe in, at Latitude, makes perfect sense – buy the T-shirt!”
The project is supported by organisers Festival Republic, Firebrand, one of the world’s foremost merchandise company and The Right Side, a top London design agency. All proceeds from the sales of the T-shirt will go to ActionAid.
As Latitude celebrate their 10th edition this year, it’s ActionAid’s first year at the festival. This will be alt-J’s third appearance, but their first time to hit the main stage. They are headlining on Friday 17th July.
The T-shirt design is inspired by the prayer flags synonymous with Nepal and incorporates alt-J’s distinctive visual style too – the triangle and the painterly style taken from their latest album – This Is All Yours – released in 2014.
ActionAid’s local staff in Nepal reached over 92,000 people with food, water, medicines and shelter in the first critical weeks of the devastating earthquakes and are now working with communities on their long-term recovery.
ActionAid has been working in Nepal for over 30 years and was able to respond fast to reach those in greatest need.