Sound City returns with a convention with the most forward thinking innovators in music, digital, art and film. 

Featuring exclusive keynotes, Q and A’s and panels with those who have changed, shaped and documented the entertainment industry and those who have pioneered the technology and shaped the future of discovery, delivery and consumption, Sound City’s peerless convention programme is a key highlight in the international business calendar for the entertainment industry.  The music programme features over 360 artists in over 25 venues over 3 days and nights bringing breakthrough artists from around the globe to the festival, giving the city an opportunity to see tomorrow’s major acts up close and personal, before anyone else. 

New panels are announced today covering the most engaging and challenging topics for the modern industries. 

PITCH AND TOSS - See how the experts tackle their syncs! Join a number of the world’s top Music Supervisors and Content Owners describe how they interpret a brief, and watch as they work through the process! 

Panellists Matt Riley / John Bissell / Jonathan Tester / Mark Gordon / Natalia Romineski – Moderator Adrian Cooke  

WE ARE ALL PROSTITUTES – I WANNA BE IN A ROCK N’ ROLL BAND - Gone are the days when it is not cool for bands to be associated with brands. This may have something to do with the fact record labels are skint and artists will take their money from wherever they can get it! 

Panellists Jez Patterson / Sam Stone 

CAN YOU REALLY MANAGE -  With revenue streams more varied in the digital age and artists confused as to where they should be focusing their efforts can artist’s really mange themselves and make the correct decisions around who should be in their ‘team’? With so many discussions centred on the golden goose of significant sync deals are we losing site of the basics? This panel reminds us that managers will always steer the career of the most successful artists, and what they have to do to ensure their clients get the best deal wherever that may be. 

Panellists Dave Bianchi / More TBC (In Association with Generator)  

YOU’LL NEVER TALK ALONE - Football and music go together like artists and drugs! This lively panel will be hosted by The Anfield Wrap and will feature the cream of the UK and European fanzines. It offers a rare insight into this world and will also open up the vast opportunities that artists have to connect their music with the millions of football fans out there. 

Panellists Andy Heaton / Neil Atkinson / John Gibbons / Peter Hooton / Andy Mitten / Iain Macintosh  

PREVIOUSLY ANNOUNCED CONFERENCE HIGHLIGHTS INCLUDE  

Key note with music industry legend Andrew Loog Oldham, former PR man for The Beatles and credited with establishing the Rolling Stones’ reputation as the bad boys of the British Invasion and orchestrating their ultimate rise to prominence as the "world's greatest rock & roll band

Tracey Thorn whose music career spans three decades and takes in the defining genres of recent decades: post-punk, indie, pop, trip hop and dance is confirmed for a Q and A. 

Enter Shikari are one of the hardest working bands in Britain and the Enter Shikari In Focus panel will provide valuable insights into the life of a touring band with the key personnel that work with them on a day to day basis.

Liverpool’s biggest music export of the last decade are The Wombats and lead singer Murph and manager Simon Bobbet will be giving a candid insight into the unique relationship between a band and its manager. 

Ian Tilton, a much revered award-winning rock photographer will host Set In Stone an exhibition of Stone Roses photographs from the last 25 years, many of which have never been seen before 

Described as a “Social Media Hellraiser” by The New York Times, Jon Morter is best known for his gatecrashing of the music industry in 2009 with his phenomenal ‘Rage Against The X Factor’ campaign, sweeping Rap/Metal band Rage Against The Machine into the sought after UK Christmas No.1 spot. This success opened the door for Jon to work on campaigns for some big artists in the industry including Nirvana, Sex Pistols, Rod Stewart, a No.1 album for The Rolling Stones, plus the 2012 Christmas No.1 campaign for The Justice Collective in aid of the Hillsborough families.Jon was also instrumental in the campaign to save BBC 6 Music. 

Every year Sound City take pride in bringing some of the most exciting breakthrough artists to the festival, giving the city an opportunity to see tomorrow’s major acts up close and personal, before anyone else. Previous years have seen the likes of Florence And The Machine, The Maccabees, Ed Sheeran, Jake Bugg and Alt-J take to local venues and converted urban spaces as part of the festival.  A multitude of forward thinking acts have already been confirmed across multiple genres and Sound City have just announced 150 brand new artists to perform in Liverpool in May.

TECH, BRAND, SYNC, MANAGEMENT, DIGITAL, TOURING AND FOOTBALL AND MUSIC PANELS ANNOUNCED FOR 2013 CONVENTION PROGRAMME 

NEWLY ANNOUNCED PANELLISTS INCLUDE 

JOHN BISSELL MUSIC SUPERVISER MOTHLIGHT MUSIC.  SYNCS INCLUDE UGLY BETTY, SHREK AND COMMERCIAL CAMPAIGNS FOR AMERICAN EXPRESS, CADILLAC AND TOYOTA 

MATT RILEY DIGITAL MARKETING AND SYNC LICENSING HOSPITAL RECORDS. THREE TIMES BT DIGITAL AWARD WINNER HAS RECENTLY LICENSED TRACKS TO DISNEY, EA GAMES AND MICROSOFT XBOX. 

JONATHAN TESTER HEAD OF CREATIVE BUCKS MUSIC REPRESENTS ARTISTS SUCH AS BRETT ANDERSON AND PROFESSOR GREEN. SYNCS INCLUDE THE OC, CSI NEW YORK AND GOSSIP GIRL 

MARK GORDON SCOREDRAW MUSIC.  SYNCS INCLUDE BBC, ADIDAS, MINI, AND CHANNEL 4 

JEZ PATTERSON MD VISION NINE. CLIENTS INCLUDE RELENTLESS ENERGY AND COCA COLA 

SAM STONE BUSINESS DEVELOPMENT DIRECTOR BIG FISH PARTNERING BRANDS WITH CLIENTS SUCH AS V FESTIVAL AND ISLE OF WHITE FESTIVAL  

DAVE BIANCHI ARTIST MANAGER / VISION ENTERTAINMENT.  CLIENTS INCLUDE THE ENEMY, CHARLIE XCX, NANDOS AND 02 

NATALIA ROMINESKI DIRECTOR OF MUSIC STRATEGY AND BUSINESS DEVELOPMENT MAN MADE MUSIC.  CLIENTS INCLUDE CBS, NBC, HBO AND AT&T 

ROGER APPLETON PRODUCER / DIRECTOR BRIGHTMOON MEDIA. CLIENTS INCLUDE BBC 4 

THE ANFIELD WRAP PANEL ON FANZINES AND PODCASTING 

FURTHER KEYNOTES AND PANELISTS STILL TO BE ANNOUNCED 

PREVIOUSLY ANNOUNCED CONVENTION HIGHLIGHTS INCLUDE: 

A KEYNOTE FROM ROCK N’ ROLL ROYALTY ANDREW LOOG

 OLDHAM 

TRACEY THORN AND THE WOMBATS IN CONVERSATION 

‘SOCIAL MEDIA HELLRAISER’ JON MORTER’S INSIGHTS INTO THE MOST INNOVATIVE DIGITAL CAMPAIGNS 

360 DEGREE MARXISM WITH ENTER SHIKARI 

REVERED ARTIST PHOTOGRAPHER IAN TILTON HOSTS ‘SET IN STONE’ A DEFINITIVE STONE ROSES PHOTO EXHIBITION 

OVER 360 ARTISTS IN OVER 25 VENUES INCLUDING

3 DAY DELEGATE PASS GUARANTEES ENTRY TO CONFERENCE AND ALL SHOWS - £120 Tickets on sale here