Strawberries & Creem reflects a fresh, millennial audience that have been at the heart of the grime and garage rebirth in the past seven years.  The festival continues to grow but retains its authentic, grassroots values that have been the key to the festival's success. Perfectly representing a generation of driven and creative music fans, Strawberries & Creem continues to rewrite  the rule book on inner city festival curation, and shows no signs of slowing down.