As vinyl becomes popular again, it has this week been reported that Urban Outfitters are selling more stock than any other retailer. “Music is very, very important to the Urban customer… in fact, we are the world’s number one vinyl seller” said Calvin Hollinger, the company’s chief administrative officer. The popularity seems to be with consumers of a younger age who are just discovering vinyl for the first time rather than the generation who would have visited independent record store's, HMV or possibly Woolworths for their purchases.

Fact Magazine reported that the success is said to be attributed to their business model which see's the popular clothes retailer rent out their record shelves to over 100 different vendors. The retailer provides stores with an online list of inventory which they can then stock on consignment.